Raw design step by step.

Before I could make the leader, I had to create a logo.

Step 1. Sketching out some ideas.
PopUP Logo Sketch
Step 2. Turning the design digital.

With that done, the official PopUP logo was created.

Step 3. Inverting and adding.

Step 4. Shading

Step 5. Giving it flair and motion in AE.

And, Voila, everything combined and this is the end result.

A year later, 3voor12 changed their looks. Which meant a new logo and a new PopUP animation for me to design.
The new look was a lot cleaner.

This is the new Leader animation.

And at the end of the episode, a new outro animation.